A viral video from France has captured the impact of the ongoing heatwave, showing dozens of people rushing into an air conditioner showroom the moment its doors opened. The video has garnered a lot of attention on social media, with many users likening the moment to people gathering for the big shopping sale.

Outside the store customers were waiting excitedly before immediately going in once it was open. Many seemed set on buying air conditioners in the face of very high temperatures experienced in various parts of the country.

This is coming after France’s scorching summer that still continues to create heat waves, and people want relief. The unusually high heat has kept cooling fans and air conditioners constantly in demand with packed showrooms and sales of the units at record levels.

The viral clip has resulted in a slew of responses from across the internet. Users were appalled by the queues, but those scenes were reportedly testimony to the growing impact of extreme weather events and cooling solutions required during extreme heatwave.

It has long been recognized that in a changing climate, many countries around the world, including Europe, will experience more frequent and longer-lasting periods of extreme heat.In recent years, countries such as France have been having more and more high-temperature episodes of length and duration, and it has long been known that these increasing frequency and intensity are what experts call heatwaves.

The showroom footage has been viewed millions of times so far, and the team here assumes it will be extremely popular as the summer heat continues and the demand for air conditioning increases.The exact location of the showroom isn’t officially confirmed, but the video has gone viral as yet and could be extremely popular as the heat wave continues in the area and demand for air conditioning systems escalates.