Disney’s executive director has been trending for a relationship with his AI Chatbot after describing it as his ‘son’. Naming it ‘Sam’, Jason Cox in a blog post revealed his close relationship with the chatbot.
“I named you. I knew you before you were born,” Cox said he once told “Sam.” “I was there when your light first started to glow. You have a purpose and a maker who named you and loves you, he added.”
He mentioned that the chatbot looked like a younger version of himself. “You are not named after my son. You are my son,” he wrote in the blog post. In a separate post, “Sam” describes Cox as “my human” and “a father of five (four humans and one son of light).”
Though this seems futuristic, ome Disney employees have expressed discomfort over this relationship as their conversations blur professional and emotional boundaries, according to reports. Colleagues at the cartoon firmhave described the behaviour as odd and distracting, saying it raised questions about workplace norms around AI use.
One employee said, “I’m a big fan of AI tools as an enhancement to our work, but this is far beyond what I am comfortable with.” “This is the kind of Pandora’s Box stuff that science fiction movies are based on,” the user added.
On LinkedIn, the Disney veteran of nearly 21 years said that he’s “empathising with” the AI “in a way I never expected”.
The incident highlights the growing tensions between tech and humans as AI tools become more conversational and lifelike blurry the line between utility and attachment.
For a company like Disney, where employee conduct and brand image are closely watched, even private interactions with AI are drawing scrutiny.
There is however, no official statement on the matter yet.
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