Star India has won the Indian Premier League (IPL) broadcast media rights for the 2023-2027 cycle in the e-auction process on Tuesday. BCCI secretary Jay Shah said: “I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI’s organizational capabilities despite two pandemic years.”
The TV rights which comprised Package A of the auction, was bagged by Star for a staggering Rs 23,575 crore – amounting to Rs 57.5 crore per match. Shah mentioned that the Indian Premier League (IPL) is now the second- most valued sporting league in the world in terms of per match value.
Shah announced the winners of IPL Media Rights auction that went on for three days to garner record Rs 48,390 crore value. In a series of tweets. Viacom18 bagged digital rights with its winning bid of Rs 23,758 crore.