Directing the removal of AI-generated deepfake content, the Delhi High Court has granted interim protection to actor Varun Dhawan.
In an order passed on May 29, Justice Jyoti Singh observed that Dhawan had made out a prima facie case for the grant of an interim injunction in a suit seeking protection of his publicity and personality rights.
“Plaintiff is entitled to protection against the dissemination of pornographic content as well as AI-generated images portraying him in an inappropriate scenario. Such distasteful content is harming and damaging the reputation of the Plaintiff and may mislead the public into believing what is depicted may be true,” the court said.
Appearing for the actor, Senior Advocate Sandeep Sethi told the court that several online sellers were misusing Dhawan’s personality traits to market and sell merchandise without his consent. He further argued that certain booking agencies were falsely claiming to be authorised to engage the actor for performances and events
The bench added Dhawan’s right to restrain third parties from infringing upon and passing off his personality rights must also be preserved.
Social media platforms like Google, Meta Platforms, and X Corporation are directed to furnish the Basic Subscriber Information (BSI) of users responsible for sharing the infringing content. They have also been instructed to take down any fresh infringing content identified and communicated by Dhawan within 36 hours.
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