Global payments platform Visa announced Shah Rukh Khan as its new brand ambassador in India, teasing an upcoming campaign. The teaser references Shah Rukh Khan’s iconic dialogue: “Picture abhi baaki hai, mere dost”. Platforms like X, LinkedIn, Facebook and Instagram featured the teaser marking the beginning of the campaign.
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Centred around Visa’s global platform, ‘The Power of Progress’, the collaboration will highlight how secure and seamless payment experiences can enable consumers across travel, lifestyle and everyday transactions.
The company describes the collaboration as a representation of aspiration, ambition and progress in modern India. The campaign is expected to revolve around travel, lifestyle and everyday consumer experiences, though additional details are yet to be unveiled. It further highlighted that Shahrukh’s public image and career journey closely aligns with its vision of representing ” the spirit of rising, aspirational India”.
The partnership reflects India’s fast evolving nature beyond tradiational ideas of success. Visa noted that ambition today is increasingly defined by “how confidently consumers move forward, embrace new opportunities, and experience the world on their own terms”.
On the work front, Shahrukhan is busy promoting his upcoming film ‘ King’ opposite Deepika Padukone, Suhana Khan, Abhishek Bachchan and Raghav Juyal.helmed by Siddharth Anand.
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