Linda Yaccarino, Twitters’ new CEO on Saturday expressed excitement on joining the microblogging company.
Taking to Twitter she said that she has been inspired by owner Elon Musk’s vision to create a brighter future and is excited to help to transform the social media platform.
“I’ve long been inspired by [Musk’s] vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together!” Yaccarino tweeted.
Musk announced Yaccarino as the new CEO on Friday. Eversince the take over, Musk has been heading the firm as the CEO.
Yaccarino who served as advertising chief for Comcast Corp’s NBCUniversal spent several years modernizing its ad business. It is expected of her to reverse a plunge in ad revenue and is beset with challenges, along with a heavy debt load.
Since the buyout, Twitter. Inc has undergone several changes. Mass exodus of the advertisers was reported as they worried their ads could appear next to inappropriate content after the company lost nearly 80% of staff.