NEW DELHI: The Indian rival of Twitter, Koo was seen to be trending on the microblogging platform in Brazil on Monday as it recorded more than one million downloads within 48 hours of launch in the South American nation.
Twitter-rival Koo aims to further cement its position globally by making the app available to more countries and launching in multiple global languages
In a statement, Koo CEO and co-founder Aprameya Radhakrishna said, “It’s great to be the top app in both the Google Play Store and Apple App Store in Brazil within 48 hours of being known in the country. This support is a testimony that we are solving a problem for native language speaking users not only in India, but across the world.”
The news comes at the backdrop of chaos the widely used microblogging platform has witnessed even since the Tesla chief took over as the CEO.
The platform has onboarded noted Brazilian celebs including Babu Santana, Rosana Hermann and Claudia Leitte.
Koo in its statement said that the company is looking to position itself globally by making the app available to more countries and launching in multiple global languages. On his Medium blog, Koo co-founder Mayank Bidawatka wrote: “Just 20 per cent of the world speaks English. 80 per cent of the world speaks a language native to its land. Most global products have a broken experience in languages. Nobody has as yet created a language-immersive experience for expressing and connecting with the world… We saw a gap that could be addressed in the whole world. This is the insight behind Koo”.
As per reports, within 48 hours of launch in Brazil, the platform has reportedly witnessed 2 million posts and 10 million likes by users.