Washington: Netflix has announced that it will be ending password sharing in India. The company has said that accounts can only be shared within a household, and that it will be introducing new measures to enforce this rule.
Netflix has been cracking down on password sharing for some time now. In 2023, the company began testing new features in some countries that limited the number of devices that could be used to stream from an account. It also began charging users extra to add additional members to their accounts.
The company has said that password sharing is a major problem for it, as it is estimated that around 30% of Netflix users share their passwords with people outside of their households. This means that Netflix is effectively losing money on these users, as they are not paying for the service.
The new measures that Netflix will be introducing in India are still not fully clear. However, the company has said that it will be using a combination of technical and account-based measures to enforce the new rule. This could include things like limiting the number of devices that can be used to stream from an account, or requiring users to verify their addresses.
The move to end password sharing in India is likely to be met with some resistance from users. However, Netflix has said that it is necessary in order to ensure that all users are paying for the service. The company has also said that it is committed to providing value for its customers, and that it believes that the new measures will help to improve the overall streaming experience.
It remains to be seen how effective Netflix’s new measures will be in curbing password sharing in India. However, the company is clearly determined to crack down on the practice, and it is likely that these measures will have some impact.
Reactions to Netflix’s decision to end password sharing in India are mixed. Some users have expressed anger and frustration, saying that they feel entitled to share their passwords with friends and family. Others have said that they understand Netflix’s decision, and that they are willing to pay for the service if they need to. Still others have said that they will simply switch to a different streaming service that does not have restrictions on password sharing.
It is too early to say what the long-term impact of Netflix’s decision will be. However, it is clear that the company is determined to crack down on password sharing, and this is likely to have some impact on the way that people use the service.