Bollywood: In the wake of rising covid cases each day in the country, several individuals and organizations of various backgrounds have come forward to provide help to the sufferers. While some have arranged for PPE kits for the frontline workers, others have donated oxygen cylinders or essential medicines for the covid survivors. Bollywood is no different when it comes to such help. Salman Khan Starrer Radhe is set to release on Eid 2021 that has less than 10 days left for the release. It will release on several OTT platforms that include the ZEE group of platforms as well.
The revenue collection from the film will be used for covid relief work, as informed by the ZEE spokesperson. He said, “The nation is going through an extremely challenging situation and as a responsible corporate, ZEE stays committed towards taking all the necessary steps to strengthen the fight against Covid-19. At ZEE, we believe in not only providing extraordinary entertainment to our viewers, but also going beyond the business to undertake meaningful and focused efforts to drive positive change across the Country. We sincerely hope that the support from the release of the film Radhe will help amplify the resources to provide vital relief efforts to people affected by the pandemic”.
SKF production, the producer of the movie Radhe also expressed happiness over such a move. The official spokesperson said, “We are glad to be a part of this noble initiative, to contribute our bit towards the nation’s fight against Covid-19. Since last year, we have been consistent in our efforts towards fighting Covid-19, since this unprecedented crisis struck our country and the world.
Very importantly, we have also come to realize that holding up the release of a pre-shot film may not help us in any way but using its proceeds towards fighting the pandemic is a more suitable and pragmatic approach. Radhe’s release on ZEE5 and ZeePlex will empower us to contribute more in these extremely difficult times”. This definitely comes as a positive approach in such negative times.